By: Jessie Bongolo - March 11, 2023
You've put a lot of time into your website. You've designed it yourself or paid someone to prepare it for you. You've written all the content and made sure it's high-quality. So why isn't anyone visiting? The answer might be your website's search engine optimization or SEO. SEO is the process of ensuring your site comes up when people search for keywords related to your business. You must ensure that your site is appropriately optimized if you want people to find it or find the right SEO company to do it on your behalf. Here are 3 easy tips on how to do that.
Before you can start optimizing your site, you need to know what keywords you want to target. There are various ways to do it, and the first thing to consider is what keywords people might use to find your website. Another option is a keyword research tool such as Google AdWords Keyword Planner and Moz Keyword Explorer. These tools can help you determine how popular a term is and how difficult it is to rank for it.
Here are some SEO tools you can use for your keyword research:
• Google Keyword Planner
• Keywords Everywhere
• Moz Keyword Explorer
Once you know what keywords you want to target, it's time to start actually optimizing your site. Your meta descriptions and title tags are a good place to start. Your title tag is what appears in search results when someone searches one of your keywords. Meta descriptions are short snippets that contain text that appears under your title tag in search results.
In addition to making sure your website is technically sound, you also need to create compelling content that will draw people in and keep them engaged once they get there. This means writing blog posts, creating infographics, adding videos or podcasts, etc.—anything that will make your site more informative and engaging than your competitors' sites.
Because more people access the internet via mobile devices, your website should be optimized for mobile devices. Search engines favor websites that are responsive, so this is an important step if you want to rank higher in results pages.
Social media platforms like Facebook and Twitter give you an opportunity to reach a large audience with your content. When you post interesting articles or blog posts, include links to your website so that people can find you easily online.
You can ensure that your website is found by people searching for similar businesses with a little effort and time. And when people can find your site easily, that's half the battle won in terms of getting them to visit—and maybe even become a customer!
But if you need help with how to do it?
Get in touch with ExcuseBuster SEO. Our team can help you with this important aspect. We can even design your website for an economical price.
Click the button below to schedule a no-obligation, zero-pressure call to find out what we can do to market your business. We have many packages and SEO options available to help you.
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